The Brief
Entice their online customers to spend just a little bit more to receive a limited addition celebration Tea Towel, We needed to clearly exhibit the designs and be humorous in order to engage
The Idea
We delved deep into the bonkers section of our brains and devised a very silly scenario where a host demonstrates the unlimited potential of a tea towel. Their versatility extends way beyond drying the dishes. We filmed in an open to customers showroom during working hours. This hugely expanded their production value and reduced our prop requirements.
The Result
An hilariously ridiculous film that is more than just silly. The filming is technically accomplished and the edit is perfectly timed. The music leaves you singing tea towel after the film. Has finished and entices you in for a second viewing.
