The Brief
Dyson teamed up with Germany’s Next Top Model to create a challenge for one of their contestants, and the eventual winner, Jackie Wruck. GNTM wanted to test Jacky’s ability to perform in front of the camera and Dyson wanted a series of films for online and social media channels that looked premium while accentuating the capabilities of the Dyson Airwrap. Another key consideration was making sure we demonstrated how easily the Dyson Airwrap could be used at home. All of this also had to be completed with the limited hours we had with Jacky.
The Idea
In order to ensure maximum comfort for Jackie and maximum controllability on aesthetics for ourselves, we decided to build a bedroom set. This allowed us to create premium visuals that were reflective not only of Dyson as a brand, but also of GNTM’s requirements for testing Jacky’s capabilities in front of camera.
The Result
A beautifully crafted series of films that illustrated Jackie’s potential while also showing the variety of capabilities the Dyson Airwrap has to offer. The films were received so well received that they’ve been used beyond the initial German market and were even highly commended by the judges of Germany’s Next Top Model, including the host Heidi Klume.
