The Brief
Inform readers of a new loyalty scheme ‘Sun Savers’ that would reward readers with cash, treats or prizes. Ensuring the CTA and process was clearly demonstrated, while also making it funny and engaging. The Sun were keen for ‘bang for buck’ with numerous social cut downs and teasers.
The Idea
We collaborated with the internal stakeholders to ensure the messaging was right and then developed it into a shooting script that would be funny and eye catching online.
The Result
The film was a great success; it’s a high production value film that conveyed for all the key messaging while keeping engagement. We worked with the social team at the Sun on site to get additional digital assets from the actors around our main shooting schedule; maximising on the investment.
It was all shot on one day with very complex camera choreography, numerous cast, stunts and three shooting units all utilising different elements of the location to get the most value for money.
The message was clear and well received spurring a peak in downloads after the films launch.
We love working with Odelay. They are true professionals and challenge us clients to produce the best possible work. They have brought us some of our most weird and wonderful ideas to life and I think that's why we like them so much. They have open minds and a willingness to get stuck in. Their production style is always resourceful and flexible - which is invaluable!
Eleanor Hatch-Robertson
Director of Video
News UK
