The Brief
After previous animated successes, we were approached to make a film in a similar style for the WWF in the UAE. They wanted a creative to highlight the problem and extent of the waste and environmental impact across the region and a film that increased awareness of that issue and asked Emiratis to consider their “Carbon Footprint” displaying these concepts with easy to understand visuals.
The Idea
We put together an idea based on paper animation, reinforcing the recycling and low carbon message in the medium of the actual animation. Using a very human and connective animation style, the team wove the story of increased consumption and the difference that individual choices can make. Using innovative animation techniques and devices we kept viewer interest as we told the story.
The Result
The film gained recognition worldwide, winning Gold at Dubai Lynx advertising festival, but more importantly, it formed the communication core of the Heroes of the UAE campaign. Playing in schools, public spaces and fairs across the country, it had a real influence on the education of a generation of Emiratis as to their impact on the planet and how they could make a difference in reducing that impact.
