Brief
Create a film series around a stills photoshoot for The Modist; a Middle Eastern fashion publication. The films will need to sit online and a number of social platforms from Facebook/ instagram and as ’stories’ to showcase Burberry and Valentino clothing in action.
Idea
With limited time with the models; the team had to be agile and reactive around the stills photography campaign but found unique locations near the studios and were able to capture the motion of the clothing in action. We used mixed media and creative editing techniques to add visual flare to make the clothing ‘pop' and the films relevant and interesting to the desired aspirational audience.
Results
We delivered a number of assets that worked across many social platforms; different aspect ratios from 9:16 to 16:9 and 1:1 as well as edits as quick and snappy as 6s to drive engagement and excitement around both the fashion brands and the Modist Publication.
