Brief
We were approach by our contacts at Warner Music to pitch ideas for this track. They were really excited to work with a specific director that had been well established in the grime and rap scene who would ensure this video would feel relevant to the audience and culture. They wanted to hear ideas that would match the energy and freshness of the artists’.
Idea
The track “Take me back to London” mentions many British elements so the director wanted to build a tapestry of English visuals across all different people and places that gave a broad overview of culture; from the Saville row tailor making a bespoke suit in a stately home to having a cup of tea in the local cafe or a pint in the local pub. It needed to have pace and momentum too; bought in with the movement of Ed Sheeran driving a new Rolls-Royce through English Countryside and a pack the riders on their bikes in an urban space in the Midlands. We did a 2 day shoot to get as many set ups as possible, keeping the film visually engaging. The delivery turn around was incredibly fast and the final film was delivered less than 5 working days after the shoot.
Results
The video was incredibly well received with over 78 million views on YouTube alone. The artists had a great time making the video (which led to further collaborations with Stormzy) and Ed Sheeran mentioned it was his favourite music video he has ever made.
