Ed Sheeran – Take Me Back To London

Posted on 08/09/2020 by Amy Dang

Ed Sheeran - Take Me Back To London

Brief

We were approach by our contacts at Warner Music to pitch ideas for this track. They were really excited to work with a specific director that had been well established in the grime and rap scene who would ensure this video would feel relevant to the audience and culture. They wanted to hear ideas that would match the energy and freshness of the artists’.

Idea

The track “Take me back to London” mentions many British elements so the director wanted to build a tapestry of English visuals across all different people and places that gave a broad overview of culture; from the Saville row tailor making a bespoke suit in a stately home to having a cup of tea in the local cafe or a pint in the local pub. It needed to have pace and momentum too; bought in with the movement of Ed Sheeran driving a new Rolls-Royce through English Countryside and a pack the riders on their bikes in an urban space in the Midlands. We did a 2 day shoot to get as many set ups as possible, keeping the film visually engaging. The delivery turn around was incredibly fast and the final film was delivered less than 5 working days after the shoot.

Results

The video was incredibly well received with over 78 million views on YouTube alone. The artists had a great time making the video (which led to further collaborations with Stormzy) and Ed Sheeran mentioned it was his favourite music video he has ever made.

Ed-Sheeran---Take-Me-Back-To-London-(Sir-Spyro-Remix)-[feat.-Stormzy,-Jaykae-&-Aitch]

Ed-Sheeran---Take-Me-Back-To-London-(Sir-Spyro-Remix)-[feat.-Stormzy,-Jaykae-&-Aitch].00_02_02_02

Dive Tierra Bomba Dive

Posted on 26/08/2020 by Amy Dang

Ed Sheeran - Take Me Back To London

The Brief

This was commissioned by Red Bull based on the directors’ film idea rather than a response to a specific key comms message from the brand perspective.

The Idea

To tell the story of a young woman who emerges as a leader on her Colombian island to save the reef that’s vital to its survival. 19 year-old, Yassandra Barrios, learns to dive, studies Marine Biology, rallies the fishermen and young people to bring awareness to protecting their marine ecosystem. She inspires those around her with a vision of a more secure future for their island home. The film was distributed alongside an extremely important and ambitious impact campaign, to help save the Varadero reef and secure the future for the community that survives from it. This documentary was commissioned by Red Bull Media House as part of their first Storytellers series of documentaries.

The Result

'Dive Tierra Bomba Dive’ made a huge splash, premiering on Red Bull’s Storyteller’s channel as well as Nowness. The film accumulated 20,000 views on Vimeo alone as a ‘Vimeo Staff Pick’ and in only three months and received wide industry recognition. Following its online release, the film will begin it’s film festival run globally in late 2020.

Dyson Airwrap Launch France

Posted on 08/09/2020 by Amy Dang

Music, VFX

Ed Sheeran - Take Me Back To London

The Brief

Dyson wanted to expand their reach in the French market using five French influencers. We were asked to create a series of natural content videos featuring Fred using the diverse features of the Dyson Airwrap, creating a combined video with all 5 influencers as well as individual videos. The videos were needing to be distributed on social media channels with a focus on Instagram, which meant insuring the footage worked for both a 1:1 square format and a 9:16 Insta Stories format.

The Idea

To ensure the scripts we prepared were delivered naturally and incorporated everything we wanted to communicate about the Dyson Airwrap we devised a natural, interview set-up that could act as our narrative. This would enable a casual environment for the influencers to feel comfortable and the Airwrap to be naturally integrated. Using this structure we embellished each film with the beauty of the Parisian backdrop we were filming in.

The Result

The videos were rolled out across all of Dyson’s social media platforms over the following weeks. The videos resulted in hundreds of thousands of views across Dyson and the Influencers Instagram pages and continued to support Dyson's growing presence in the French market.

"Ben Falk and the Odelay team is a delight to work with! They get big ideas, they interpret the brand narrative and turn it into caotivating stories and finally deliver outstanding craftsmanship with a relentless focus on the small details that make big difference. Needless to say, the work drives impressive results, with 3x times out average engagement and a considerable uplift in direct revenues. They made me look good."

BO Hellberg - Regional Creative Director

Everyman & Chambord – French Collection

Posted on 02/09/2020 by Amy Dang

Music, VFX

Ed Sheeran - Take Me Back To London

Brief
The Everyman Cinema were running a French Film season with support from Chambord liquor. They came to us with a very open brief and a modest budget to have some fun with.

Idea

The team were inspired by the tone of the Chambord “Because No Reason” advert, and responded with a script with a twist on some of the the classic aspects of French cinema. Inspired by film noir story telling, shooting and editing techniques, the directors were keen to create beautiful, stylised imagery, with a cheeky twist of personality which would get the viewers excited about the event in just 30s.

Result

This fresh little film ran in all the Everyman cinemas across the UK for the month leading up to the festival educating audiences and drumming up repeat visitors and loyal film fanatic fans.

Dyson – Cut by Fred

Posted on 08/09/2020 by Amy Dang

Music, VFX

Ed Sheeran - Take Me Back To London

The Brief

Dyson wanted to expand their reach in the French market with the help of celebrity hairdresser Fred Birault, who runs Parisian hair studio Cut By Fred. We were asked to create a series of natural content videos featuring Fred using the diverse features of the Dyson Airwrap on three different models to show its varied capabilities. The videos were needing to be distributed on social media channels with a focus on Instagram, which meant insuring the footage worked for a traditional 16:9 format, a 1:1 square format and a 9:16 Insta Stories format.

The Idea

To ensure the scripts we prepared were delivered naturally and incorporated everything we wanted to communicate about the Airwrap we used a combination of both Fred’s voiceover with his conversation with the models, creating an authentic environment that the target audience could picture themselves in. Using this structure we embellished each film with the beauty of both the Parisian backdrop we were filming in and Cut By Fred’s acclaimed hair studio.

The Result

Three social videos that were rolled out across all of Dyson’s social media platforms over the following weeks. The videos resulted in tens of thousands of views across their platform and continued to support their growing presence in the French market.