The Brief
Showcase the upgraded Beoplay E8 2.0 earphones in an innovative way, whilst maintaining the sophisticated style associated with all Bang and Olufsen products. The campaign was to be shown across all socials and needed to be visually stimulating. The films were to be shared in all regions and couldn’t feel to Euro-centric. Other criteria was to demonstrate the extended battery life, wireless charging and most importantly the exceptional sound quality.
The Idea
Use a technically challenging and beautiful camera move that echoes the innovative technology and design aesthetics of a Bang and Olufsen product. The perpetual rotation gave us the opportunity to demonstrate the built in features and colour choices of the E8 2.0.
The Result
The film is highly original and stunning. It was applauded across all of B&O’s global regions. The full version and the cutdown were played and shared for weeks after it premiered. The film was seen by GQ and we filmed the GQ100 red carpet using the same technique
