We were approached by Dyson to produce a 360 campaign for Dyson hair care electrical products in their growing Gen MZ market. The linchpin of the campaign was a cinema spot to be screened ahead of the new Barbie release.

To keep the demographic engaged, the director thought it was imperative to adopt clever camera moves and pitched to use a motion-control rig. 

Alongside the hero film, we also needed to create various tutorial videos and capture stills, which meant rotating the Talent through the 3 different studios over 5 days.

Results