Sun Savers

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Commercial, VFX

Sun Savers

The Brief

Inform readers of a new loyalty scheme ‘Sun Savers’ that would reward readers with cash, treats or prizes. Ensuring the CTA and process was clearly demonstrated, while also making it funny and engaging. The Sun were keen for ‘bang for buck’ with numerous social cut downs and teasers. 

The Idea

We collaborated with the internal stakeholders to ensure the messaging was right and then developed it into a shooting script that would be funny and eye catching online. 

The Result

The film was a great success; it’s a high production value film that conveyed for all the key messaging while keeping engagement.  We worked with the social team at the Sun on site to get additional digital assets from the actors around our main shooting schedule; maximising on the investment. 

It was all shot on one day with very complex camera choreography, numerous cast, stunts and three shooting units all utilising different elements of the location to get the most value for money. 

The message was clear and well received spurring a peak in downloads after the films launch. 

 

 

We love working with Odelay. They are true professionals and challenge us clients to produce the best possible work. They have brought us some of our most weird and wonderful ideas to life and I think that's why we like them so much. They have open minds and a willingness to get stuck in. Their production style is always resourceful and flexible - which is invaluable! 

 

Eleanor Hatch-Robertson

Director of Video

News UK

Dyson – Germany’s Next Top Model

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Commercial, VFX

Sun Savers

The Brief

Dyson teamed up with Germany’s Next Top Model to create a challenge for one of their contestants, and the eventual winner, Jackie Wruck. GNTM wanted to test Jacky’s ability to perform in front of the camera and Dyson wanted a series of films for online and social media channels that looked premium while accentuating the capabilities of the Dyson Airwrap. Another key consideration was making sure we demonstrated how easily the Dyson Airwrap could be used at home. All of this also had to be completed with the limited hours we had with Jacky.  

The Idea

In order to ensure maximum comfort for Jackie and maximum controllability on aesthetics for ourselves, we decided to build a bedroom set. This allowed us to create premium visuals that were reflective not only of Dyson as a brand, but also of GNTM’s requirements for testing Jacky’s capabilities in front of camera.

The Result

A beautifully crafted series of films that illustrated Jackie’s potential while also showing the variety of capabilities the Dyson Airwrap has to offer. The films were received so well received that they’ve been used beyond the initial German market and were even highly commended by the judges of Germany’s Next Top Model, including the host Heidi Klume.

Legoland Discovery Centre

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Commercial, VFX

Sun Savers

The Brief

Inform LEGO loving families with children aged 3 to 10 years living near a Legoland Discovery Centre that they are an exciting indoor hands-on family LEGO play experience. To do this by educating and exciting them with what we offer. It was important to show that at a LEGOLAND Discovery Centre you get to spend quality family time together in a fun environment which helps a child’s development, as well as allowing mum and dad to be heroes.

The Idea

We worked with the team to ensure our final idea covered every communication need while still ensuring the film would be fun and highly engaging. We workshopped different creative routes and then once an idea was agreed we went straight into production to meet a quick turnaround. 

The Result

The final film, which was originally for the UK market, was so well received that it was rolled out across TVC, Cinema and online worldwide in 5 different languages with multiple bespoke revisioning for different markets. Our creative, how it was created and our post production process allowed this to happen efficiently. To date, this film is still being used globally (over 4 years of use) so the initial upfront investment to guarantee quality has ensured continued relevance and longevity, giving Merlin increased value and ROI. 

Puma / Arsenal FC

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Commercial, VFX

Sun Savers

The Brief  

Unveil Puma and Arsenal TC's new 'Camouflage' Training clothing range in a natural way that feels authentic to their target audience, showing that it's suitabel for leisure or sport. The creative Concept woudl need to include both male and female Arsenal youth football Players as the chatacters, helping to introduce the Arsenal fans to their footballers of the future.  

The Idea

The narrative and visuals needed to grab the audience from the first moment while making the settings, characters and storyline relatable to Arsenal FC and Puma’s young target audience. Using this as our starting point we then discussed how every item of the new clothing range could be integrated into the scenes and adapted them accordingly in consultation with the client, tweaking to get the perfect balance. Another key consideration was to subvert the notion that female footballers can’t go toe to toe with the men’s game. With that in mind, as well as writing in the final football match seen in the video we included a 7 year old girl from Arsenal FC’s football academy as the final frame of the film, hinting at undeniable potential of women’s football...

The Result 

The film went out to their 73 million Arsenal fans across their social media channels on the launch, in turn aiding the tremendous sales figures and helping define the distinctive Camouflage training kit range, which is still being used by the first team 3 seasons later. As well as providing a great ROI for Arsenal FC and Puma, the video received notable industry recognition including five star reviews on David Reviews and write ups in Campaign and the Drum.

Spy Cops – Lush

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Commercial, VFX

Sun Savers

Brief  

Lush initially came to us with a news article and an intention to help shine light on an issue they thought deserved a bigger conversation. This news article was about a number of police operations where undercover police officers formed intimate relationships with female activists, stealing dead children’s names to shore up their fake identities, and spying on family justice campaigns. 

The scandal was known as “SpyCops” and there was an enquiry going on centred around a group of women who felt the grooming of an undercover policeman amounts to state-sponsored abuse of women. These women wanted to voice this issue to a wider audience and LUSH wanted to support them in their quest. 

The Idea

LUSH and the women behind the” SpyCops” enquiry wanted a film to help spark debate, yet they wanted it to be reflective of their personal experiences and as authentic as possible. We were on board to support them in this and got a got skilled narrative film director who deals with drama to help do this story justice. As creatives we had a huge responsibility to approach this in the right way to ensure we were as authentic as possible and sensitive to the profound impact this situation had on these women’s lives.  

 We decided to go down a narrative route and worked closely with the women effected. They advised and were constantly consulted on the story we needed to tell, the script, the casting and the final film to ensure that we gave their voice and message the right tone in a way that would be gripping to a viewer. This film needed to sum up their feelings for a very personal and life changing subject matter.  

The Result 

The impact of the film was immense. It was divisive and sparked the intended debate. 

LUSH has always taken a strong political stance on human rights, animal welfare, and environmental conservation and this campaign was true to the core values of the brand. 

We came to Odelay with a pretty tough brief. We needed a minute long charity film turned around in under 6 weeks for a campaign Lush were rolling out into their UK shop windows. The budget was very low but Odelay worked with it and managed our expectations well along every step of the way, whilst adding great production value on screen. What we found the most refreshing was that they simply got the concept, sprung into action, understood exactly what we needed and were able to turn our basic brief and script outline into a film which everyone here was incredibly happy with and also contributed hugely to public understanding of the campaign's message. 

 

Vaia Ikonomou, Lush - Manager of Production