St. Tropez Golden Products Supreme Violet
Reply
Dyson – Purifier – Film Series
Fairmont Centre Stage: Debbie
Extinction Rebellion – Choose Your Future
Glamour Women of the Year – Highlights
Courier – Film Series (Behaviour, Money + Value)
Brief
Courier approached ODLY to collaborate creatively and to produce the editorial company’s first leap into moving image. The Courier team were keen to use mix-media including interviews, stock footage, graphics and animation.
Idea
ODLY’s in-house creative, production and editing teams sourced illustrators/animators, filmed interviews remotely and designed bespoke graphics to ensure engaging and informative films were produced without the higher budget of some of the more traditional methods.
Results
3 x films (between 2-3') to be used in multiple email campaigns and online
Rice Krispie Squares – Food Stylist
Samsung – Jim Moir & Yinka Ilori
EBay- Father’s Day
Brief
To create an authentic, documentary style content piece for eBay to use in an email marketing campaign for Father’s Day.
Idea
Using our established network we were well placed to discover and cast for real life people and stories. The experienced Director, along with a nimble crew were able to capture the Talent’s story in a beautifully authentic manner.
Results
1 X 75” film
Dive Tierra Bomba Dive
The Brief
This was commissioned by Red Bull based on the directors’ film idea rather than a response to a specific key comms message from the brand perspective.
The Idea
To tell the story of a young woman who emerges as a leader on her Colombian island to save the reef that’s vital to its survival. 19 year-old, Yassandra Barrios, learns to dive, studies Marine Biology, rallies the fishermen and young people to bring awareness to protecting their marine ecosystem. She inspires those around her with a vision of a more secure future for their island home. The film was distributed alongside an extremely important and ambitious impact campaign, to help save the Varadero reef and secure the future for the community that survives from it. This documentary was commissioned by Red Bull Media House as part of their first Storytellers series of documentaries.
The Result
'Dive Tierra Bomba Dive’ made a huge splash, premiering on Red Bull’s Storyteller’s channel as well as Nowness. The film accumulated 20,000 views on Vimeo alone as a ‘Vimeo Staff Pick’ and in only three months and received wide industry recognition. Following its online release, the film will begin it’s film festival run globally in late 2020.
