The Brief

Simply a dream brief. Go to the Masai Mara and make a short documentary that showcases how improved thermal technology by FLIR has been aiding the Rangers in capturing poachers.

The Idea

Prior to the shoot neither client knew what type of access the Rangers would grant us. On arrival we decided to shoot the film during the blue light of early morning and dusk. This gave our film an original look not often associated with Africa. We decided to make an art documentary. Something beautiful, ominous and informative.

The Result

We are delighted with outcome of this film. Its was nominated and received several awards. Wired use the film as an example of the standard they want across their platform.

The Brief  

Unveil Puma and Arsenal TC's new 'Camouflage' Training clothing range in a natural way that feels authentic to their target audience, showing that it's suitabel for leisure or sport. The creative Concept woudl need to include both male and female Arsenal youth football Players as the chatacters, helping to introduce the Arsenal fans to their footballers of the future.  

The Idea

The narrative and visuals needed to grab the audience from the first moment while making the settings, characters and storyline relatable to Arsenal FC and Puma’s young target audience. Using this as our starting point we then discussed how every item of the new clothing range could be integrated into the scenes and adapted them accordingly in consultation with the client, tweaking to get the perfect balance. Another key consideration was to subvert the notion that female footballers can’t go toe to toe with the men’s game. With that in mind, as well as writing in the final football match seen in the video we included a 7 year old girl from Arsenal FC’s football academy as the final frame of the film, hinting at undeniable potential of women’s football...

The Result 

The film went out to their 73 million Arsenal fans across their social media channels on the launch, in turn aiding the tremendous sales figures and helping define the distinctive Camouflage training kit range, which is still being used by the first team 3 seasons later. As well as providing a great ROI for Arsenal FC and Puma, the video received notable industry recognition including five star reviews on David Reviews and write ups in Campaign and the Drum.

Brief  

Lush initially came to us with a news article and an intention to help shine light on an issue they thought deserved a bigger conversation. This news article was about a number of police operations where undercover police officers formed intimate relationships with female activists, stealing dead children’s names to shore up their fake identities, and spying on family justice campaigns. 

The scandal was known as “SpyCops” and there was an enquiry going on centred around a group of women who felt the grooming of an undercover policeman amounts to state-sponsored abuse of women. These women wanted to voice this issue to a wider audience and LUSH wanted to support them in their quest. 

The Idea

LUSH and the women behind the” SpyCops” enquiry wanted a film to help spark debate, yet they wanted it to be reflective of their personal experiences and as authentic as possible. We were on board to support them in this and got a got skilled narrative film director who deals with drama to help do this story justice. As creatives we had a huge responsibility to approach this in the right way to ensure we were as authentic as possible and sensitive to the profound impact this situation had on these women’s lives.  

 We decided to go down a narrative route and worked closely with the women effected. They advised and were constantly consulted on the story we needed to tell, the script, the casting and the final film to ensure that we gave their voice and message the right tone in a way that would be gripping to a viewer. This film needed to sum up their feelings for a very personal and life changing subject matter.  

The Result 

The impact of the film was immense. It was divisive and sparked the intended debate. 

LUSH has always taken a strong political stance on human rights, animal welfare, and environmental conservation and this campaign was true to the core values of the brand. 

The Brief

We were approached by Harper Collins imprint, 4th Estate, to make a film celebrating their 25th year. They wanted something uplifting, personable and that highlighted the huge number of successes and books sold during their time.  They wanted a film that could not only be used as a marketing piece, but that would engage existing readers and instil a sense of pride in what had been achieved.  This had to be achieved in a short turnaround of three weeks from the initial approach, with the upcoming anniversary as the deadline.  In the client’s words “James B quote”

The Idea

The team put together an idea animating the streets and famous places of London in paper cut animation.  We had access to as many books as needed and felt by animating the city using actual prints we could highlight 4th Estates amazing back catalogue in a subtle but powerful way; making their output the very fabric of their home city.  We wanted the city to bustle and buzz with life and had the idea to put small “easter eggs” into the scenes referencing plot points in the books to engage readers and staff alike.  Director, Ben Falk highlights the challenge “ben quote”

The Result

The film gained rapid recognition worldwide.  It was shared virally, tweeted and re-posted by authors, their fans and even Kanye West.  This let to a film that, to date, has been viewed over 2M times across all channels. It was played in board meetings, seminars and across 4th Estates celebrations.  Finally, it gained critical acclaim, featuring in Creative Review, being played at TED Vancouver and the Annecy animation festival.  Finally winning multiple awards, including a silver Hugo at the Chicago International Film festival and best commercial animation at the British Animation Awards.

The Brief

After previous animated successes, we were approached to make a film in a similar style for the WWF in the UAE.  They wanted a creative to highlight the problem and extent of the waste and environmental impact across the region and a film that increased awareness of that issue and asked Emiratis to consider their “Carbon Footprint” displaying these concepts with easy to understand visuals.

The Idea

We put together an idea based on paper animation, reinforcing the recycling and low carbon message in the medium of the actual animation.  Using a very human and connective animation style, the team wove the story of increased consumption and the difference that individual choices can make.  Using innovative animation techniques and devices we kept viewer interest as we told the story.

The Result

The film gained recognition worldwide, winning Gold at Dubai Lynx advertising festival, but more importantly, it formed the communication core of the Heroes of the UAE campaign. Playing in schools, public spaces and fairs across the country, it had a real influence on the education of a generation of Emiratis as to their impact on the planet and how they could make a difference in reducing that impact.