Dyson – 3 TikTok Films

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Dyson - 3 TikTok Films

Brief

As an already established Dyson partner in Western Europe, we were then approached to assist the Turkish market in producing influencer-led social content, featuring the market’s best selling vacuum for homes with pets. 

 

Idea

Shot in the influencer’s home, with her own pets it was crucial that the director and the local service company understood the possible limitations and were able to adapt. This included an almost closed set when filming the ‘camera shy’ cat and successfully changing the creative to include more shots of the ‘camera friendly’ dog.

Results

3 x TikTok films with Supers in both Turkish + English 

Max’s Sandwich Shop – Small Sandwiches

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Dyson - 3 TikTok Films

The Brief

Irreverent sandwich entrepreneur and food personality, Max Halley, approached ODLY prior to the launch of his cookbook, Max’s Sandwich Book. He wanted a fun film that was shareable and reflected his own cheeky personality and voice online across his popular social channels. 

The Idea

With Max not afraid to pull any punches we created an online film based on the Japanese Tiny Food craze. A gentle but precise narrative, executed by the man himself, pertains to be creating the world smallest sandwich until the shocking finale that shows what Max really thinks of small portions!

Piggybacking an existing online trend maximised the potential of “stumble across” for people searching for Tiny Food films.  That, coupled with the shock ending, was designed to increase the chance of interactions online and sharing of the post.

 

The Result

Typography is the art and technique of arranging type to make written language legible, readable and appealing when displayed. The arrangement of type involves selecting typefaces, point size, line length, line-spacing (leading), letter-spacing (tracking), and adjusting the space within letters pairs (kerning).

" I can't believe how well Odelay understood my brand. When I watch the Tiny Food Film back I still laugh out loud every time, it's actually funny. My perosnal M.O. has always been that 'it takes a lot of effort to look that relaxed' and Odelay play the game the same. We ended up with something perfect, shot, edited and delivered in three days. At a glance the film is joyful and silly, wistful and funny, but really, it is a fantastically executed, brilliantly put together, work of bloody art. Just watch it, you'll see what I mean. " 

People’s Vote

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Dyson - 3 TikTok Films

The Brief  

We were approached by frequent collaborator and now global ECD of Ogilvy, Dan Fisher, to work alongside him and The People Vote . We were asked to create a film that mimicked the hugely infamous, failed Fyre Festival trailer. This film was to an ironic spoof and aimed to portray Brexit as a doomed promise whilst enticing young people to participate in the March for a vote.

The Idea

Having only a weekend to make this film we began with our team trawling through hours of stock footage to find shots that closely pastiched the original film. Our spoof had to be immediately recognisable and the comparison  blatant to ensure that the viewer grasped the message of a false promise instantaneously. This was further amplified by composing a music track that echoed “Fyre”

 

The Result 

We were delighted to help the People Vote as we stood with them on the matter of Brexit. The budget was extremely tight and our relationships with stock footage companies and composers helped  elevate this fast turnaround film. The film was picked up by national and international news. It was shared by the Washington Post and numerous political commenters. It was also featured on Reddit,  Shots, Camapign, LBB, Creative Review to name a few.

 

The Modist x Burberry

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Dyson - 3 TikTok Films

Brief 

Create a film series around a stills photoshoot for The Modist; a Middle Eastern fashion publication. The films will need to sit online and a number of social platforms from Facebook/ instagram and as ’stories’ to showcase Burberry and Valentino clothing in action. 

 

Idea

With limited time with the models; the team had to be agile and reactive around the stills photography campaign but found unique locations near the studios and were able to capture the motion of the clothing in action. We used mixed media and creative editing techniques to add visual flare to make the clothing ‘pop' and the films relevant and interesting to the desired aspirational audience. 

 

Results 

We delivered a number of assets that worked across many social platforms; different aspect ratios from 9:16 to 16:9 and 1:1 as well as edits as quick and snappy as 6s to drive engagement and excitement around both the fashion brands and the Modist Publication.