Extinction Rebellion – Choose Your Future
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Ed Sheeran – Take Me Back To London
Brief
We were approach by our contacts at Warner Music to pitch ideas for this track. They were really excited to work with a specific director that had been well established in the grime and rap scene who would ensure this video would feel relevant to the audience and culture. They wanted to hear ideas that would match the energy and freshness of the artists’.
Idea
The track “Take me back to London” mentions many British elements so the director wanted to build a tapestry of English visuals across all different people and places that gave a broad overview of culture; from the Saville row tailor making a bespoke suit in a stately home to having a cup of tea in the local cafe or a pint in the local pub. It needed to have pace and momentum too; bought in with the movement of Ed Sheeran driving a new Rolls-Royce through English Countryside and a pack the riders on their bikes in an urban space in the Midlands. We did a 2 day shoot to get as many set ups as possible, keeping the film visually engaging. The delivery turn around was incredibly fast and the final film was delivered less than 5 working days after the shoot.
Results
The video was incredibly well received with over 78 million views on YouTube alone. The artists had a great time making the video (which led to further collaborations with Stormzy) and Ed Sheeran mentioned it was his favourite music video he has ever made.
Bang & Olufsen – Beoplay E8 2.0
The Brief
Showcase the upgraded Beoplay E8 2.0 earphones in an innovative way, whilst maintaining the sophisticated style associated with all Bang and Olufsen products. The campaign was to be shown across all socials and needed to be visually stimulating. The films were to be shared in all regions and couldn’t feel to Euro-centric. Other criteria was to demonstrate the extended battery life, wireless charging and most importantly the exceptional sound quality.
The Idea
Use a technically challenging and beautiful camera move that echoes the innovative technology and design aesthetics of a Bang and Olufsen product. The perpetual rotation gave us the opportunity to demonstrate the built in features and colour choices of the E8 2.0.
The Result
The film is highly original and stunning. It was applauded across all of B&O’s global regions. The full version and the cutdown were played and shared for weeks after it premiered. The film was seen by GQ and we filmed the GQ100 red carpet using the same technique
Sun Savers
The Brief
Inform readers of a new loyalty scheme ‘Sun Savers’ that would reward readers with cash, treats or prizes. Ensuring the CTA and process was clearly demonstrated, while also making it funny and engaging. The Sun were keen for ‘bang for buck’ with numerous social cut downs and teasers.
The Idea
We collaborated with the internal stakeholders to ensure the messaging was right and then developed it into a shooting script that would be funny and eye catching online.
The Result
The film was a great success; it’s a high production value film that conveyed for all the key messaging while keeping engagement. We worked with the social team at the Sun on site to get additional digital assets from the actors around our main shooting schedule; maximising on the investment.
It was all shot on one day with very complex camera choreography, numerous cast, stunts and three shooting units all utilising different elements of the location to get the most value for money.
The message was clear and well received spurring a peak in downloads after the films launch.
We love working with Odelay. They are true professionals and challenge us clients to produce the best possible work. They have brought us some of our most weird and wonderful ideas to life and I think that's why we like them so much. They have open minds and a willingness to get stuck in. Their production style is always resourceful and flexible - which is invaluable!
Eleanor Hatch-Robertson
Director of Video
News UK
Dyson – Germany’s Next Top Model
The Brief
Dyson teamed up with Germany’s Next Top Model to create a challenge for one of their contestants, and the eventual winner, Jackie Wruck. GNTM wanted to test Jacky’s ability to perform in front of the camera and Dyson wanted a series of films for online and social media channels that looked premium while accentuating the capabilities of the Dyson Airwrap. Another key consideration was making sure we demonstrated how easily the Dyson Airwrap could be used at home. All of this also had to be completed with the limited hours we had with Jacky.
The Idea
In order to ensure maximum comfort for Jackie and maximum controllability on aesthetics for ourselves, we decided to build a bedroom set. This allowed us to create premium visuals that were reflective not only of Dyson as a brand, but also of GNTM’s requirements for testing Jacky’s capabilities in front of camera.
The Result
A beautifully crafted series of films that illustrated Jackie’s potential while also showing the variety of capabilities the Dyson Airwrap has to offer. The films were received so well received that they’ve been used beyond the initial German market and were even highly commended by the judges of Germany’s Next Top Model, including the host Heidi Klume.
Made.com
The Brief
Entice their online customers to spend just a little bit more to receive a limited addition celebration Tea Towel, We needed to clearly exhibit the designs and be humorous in order to engage
The Idea
We delved deep into the bonkers section of our brains and devised a very silly scenario where a host demonstrates the unlimited potential of a tea towel. Their versatility extends way beyond drying the dishes. We filmed in an open to customers showroom during working hours. This hugely expanded their production value and reduced our prop requirements.
The Result
An hilariously ridiculous film that is more than just silly. The filming is technically accomplished and the edit is perfectly timed. The music leaves you singing tea towel after the film. Has finished and entices you in for a second viewing.
