The Brief
This was commissioned by Red Bull based on the directors’ film idea rather than a response to a specific key comms message from the brand perspective.
The Idea
To tell the story of a young woman who emerges as a leader on her Colombian island to save the reef that’s vital to its survival. 19 year-old, Yassandra Barrios, learns to dive, studies Marine Biology, rallies the fishermen and young people to bring awareness to protecting their marine ecosystem. She inspires those around her with a vision of a more secure future for their island home. The film was distributed alongside an extremely important and ambitious impact campaign, to help save the Varadero reef and secure the future for the community that survives from it. This documentary was commissioned by Red Bull Media House as part of their first Storytellers series of documentaries.
The Result
'Dive Tierra Bomba Dive’ made a huge splash, premiering on Red Bull’s Storyteller’s channel as well as Nowness. The film accumulated 20,000 views on Vimeo alone as a ‘Vimeo Staff Pick’ and in only three months and received wide industry recognition. Following its online release, the film will begin it’s film festival run globally in late 2020.
