Brief
As an already established Dyson partner in Western Europe, we were then approached to assist the Turkish market in producing influencer-led social content, featuring the market’s best selling vacuum for homes with pets.
Idea
Shot in the influencer’s home, with her own pets it was crucial that the director and the local service company understood the possible limitations and were able to adapt. This included an almost closed set when filming the ‘camera shy’ cat and successfully changing the creative to include more shots of the ‘camera friendly’ dog.
Results
3 x TikTok films with Supers in both Turkish + English