Dyson Airwrap Launch France
The Brief
Dyson wanted to expand their reach in the French market using five French influencers. We were asked to create a series of natural content videos featuring Fred using the diverse features of the Dyson Airwrap, creating a combined video with all 5 influencers as well as individual videos. The videos were needing to be distributed on social media channels with a focus on Instagram, which meant insuring the footage worked for both a 1:1 square format and a 9:16 Insta Stories format.
The Idea
To ensure the scripts we prepared were delivered naturally and incorporated everything we wanted to communicate about the Dyson Airwrap we devised a natural, interview set-up that could act as our narrative. This would enable a casual environment for the influencers to feel comfortable and the Airwrap to be naturally integrated. Using this structure we embellished each film with the beauty of the Parisian backdrop we were filming in.
The Result
The videos were rolled out across all of Dyson’s social media platforms over the following weeks. The videos resulted in hundreds of thousands of views across Dyson and the Influencers Instagram pages and continued to support Dyson's growing presence in the French market.
"Ben Falk and the Odelay team is a delight to work with! They get big ideas, they interpret the brand narrative and turn it into caotivating stories and finally deliver outstanding craftsmanship with a relentless focus on the small details that make big difference. Needless to say, the work drives impressive results, with 3x times out average engagement and a considerable uplift in direct revenues. They made me look good."
BO Hellberg - Regional Creative Director
