The Brief
Dyson wanted to expand their reach in the French market with the help of celebrity hairdresser Fred Birault, who runs Parisian hair studio Cut By Fred. We were asked to create a series of natural content videos featuring Fred using the diverse features of the Dyson Airwrap on three different models to show its varied capabilities. The videos were needing to be distributed on social media channels with a focus on Instagram, which meant insuring the footage worked for a traditional 16:9 format, a 1:1 square format and a 9:16 Insta Stories format.
The Idea
To ensure the scripts we prepared were delivered naturally and incorporated everything we wanted to communicate about the Airwrap we used a combination of both Fred’s voiceover with his conversation with the models, creating an authentic environment that the target audience could picture themselves in. Using this structure we embellished each film with the beauty of both the Parisian backdrop we were filming in and Cut By Fred’s acclaimed hair studio.
The Result
Three social videos that were rolled out across all of Dyson’s social media platforms over the following weeks. The videos resulted in tens of thousands of views across their platform and continued to support their growing presence in the French market.