The Brief
Inform LEGO loving families with children aged 3 to 10 years living near a Legoland Discovery Centre that they are an exciting indoor hands-on family LEGO play experience. To do this by educating and exciting them with what we offer. It was important to show that at a LEGOLAND Discovery Centre you get to spend quality family time together in a fun environment which helps a child’s development, as well as allowing mum and dad to be heroes.
The Idea
We worked with the team to ensure our final idea covered every communication need while still ensuring the film would be fun and highly engaging. We workshopped different creative routes and then once an idea was agreed we went straight into production to meet a quick turnaround.
The Result
The final film, which was originally for the UK market, was so well received that it was rolled out across TVC, Cinema and online worldwide in 5 different languages with multiple bespoke revisioning for different markets. Our creative, how it was created and our post production process allowed this to happen efficiently. To date, this film is still being used globally (over 4 years of use) so the initial upfront investment to guarantee quality has ensured continued relevance and longevity, giving Merlin increased value and ROI.
