The Brief
We were approached by frequent collaborator and now global ECD of Ogilvy, Dan Fisher, to work alongside him and The People Vote . We were asked to create a film that mimicked the hugely infamous, failed Fyre Festival trailer. This film was to an ironic spoof and aimed to portray Brexit as a doomed promise whilst enticing young people to participate in the March for a vote.
The Idea
Having only a weekend to make this film we began with our team trawling through hours of stock footage to find shots that closely pastiched the original film. Our spoof had to be immediately recognisable and the comparison blatant to ensure that the viewer grasped the message of a false promise instantaneously. This was further amplified by composing a music track that echoed “Fyre”
The Result
We were delighted to help the People Vote as we stood with them on the matter of Brexit. The budget was extremely tight and our relationships with stock footage companies and composers helped elevate this fast turnaround film. The film was picked up by national and international news. It was shared by the Washington Post and numerous political commenters. It was also featured on Reddit, Shots, Camapign, LBB, Creative Review to name a few.
