The Brief
Irreverent sandwich entrepreneur and food personality, Max Halley, approached ODLY prior to the launch of his cookbook, Max’s Sandwich Book. He wanted a fun film that was shareable and reflected his own cheeky personality and voice online across his popular social channels.
The Idea
With Max not afraid to pull any punches we created an online film based on the Japanese Tiny Food craze. A gentle but precise narrative, executed by the man himself, pertains to be creating the world smallest sandwich until the shocking finale that shows what Max really thinks of small portions!
Piggybacking an existing online trend maximised the potential of “stumble across” for people searching for Tiny Food films. That, coupled with the shock ending, was designed to increase the chance of interactions online and sharing of the post.
The Result
Typography is the art and technique of arranging type to make written language legible, readable and appealing when displayed. The arrangement of type involves selecting typefaces, point size, line length, line-spacing (leading), letter-spacing (tracking), and adjusting the space within letters pairs (kerning).
" I can't believe how well Odelay understood my brand. When I watch the Tiny Food Film back I still laugh out loud every time, it's actually funny. My perosnal M.O. has always been that 'it takes a lot of effort to look that relaxed' and Odelay play the game the same. We ended up with something perfect, shot, edited and delivered in three days. At a glance the film is joyful and silly, wistful and funny, but really, it is a fantastically executed, brilliantly put together, work of bloody art. Just watch it, you'll see what I mean. "
